How To Buy Gold
Gold has always been cherished for its value - both as a metal and in the form of ornaments. If your reason for buying gold as an investment, choose the purest form that you can acquire. If you are buying it simply for ornamentation, you may opt to decide a fewer pure form.
The purity of gold is displayed in karats such as 10, 12, 18 and 24 karat gold. The number shows the purity. That is the amount of gold and other metals used in the jewelry. For example, 18k gold is comprised of 18 parts of gold and 6 parts of other metals. 24K gold is the purest and does not have any other metal. Before purchasing, always ask about the purity of the gold used in the jewelry.
For the gold jewelry that you buy, always demand a certificate of authenticity. If buying gold jewelry with gemstones - like emeralds, rubies, diamonds or any other - always ask about the purity and quality of the stones used. The jeweler should also be able to provide you with a certificate of authenticity of the gemstone, preferably from the AGS American Gem Society or the GIA, Gemological Institute of America.
Today, white gold is a popular option for many people. It is an alloy of gold containing a percentage of platinum or nickel. By wearing, some people experience allergic reactions to white gold. So, jewelers are now shifting to palladium as the other metal used in white gold as it does not bring allergic reactions. For this reason, when you buy white gold, always ask for gold mixed with palladium.
If you plan on occasional use, avoid gold "plated" jewelry. Usually gold plating consists of a very fine layer of gold. The thinner the plating, the faster it will fade and begin to look worn out and tarnished.
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Source: http://www.ghowto.com/miscellaneous/how-to-buy-gold.html







